Research Projects Essay Example | Topics and Well Written Essays - 750 words

Research Projects - Essay Example As the fall season came and went, however, the Affordable Care Act and the budget debacle in Congress fuelled interest afresh in the agenda-setting and editorial slant of Fox News and strengthened its place at the top of the cable news ratings (Bibel, 2013; Mirkinson, 2013). The operative question then remains: why is Fox News successful despite resisting an allegedly popular presidency and the liberal ethos of the bicoastal giants in media? Within the constraints of this very short paper, we discuss the theory of agenda-setting and how Fox News maintains its solitary stance but leads its segment of cable news. II. Literature Review We discuss here the theories behind framing, agenda-setting and priming as they impinge on political communication generally and, in particular, the ideology that stoutly characterizes coverage in the cable news channels Fox News and MSNBC. This means we are in the realm of cognitive communication and campaign effects, i.e. framing, agenda setting and pri ming. We also touch on the audience appeal of this ideology. Political and communications research has undergone at least three major paradigm shifts since the post-newspaper era early in the last century. The â€Å"magic bullet† or hypodermic theory was much in vogue from the 1920s to the 1940s. Agenda-setting came into the limelight around 1972. Starting around 1989, the propaganda model offshoots of framing and agenda setting became even more specifically applicable to a polarized US media scene. The propaganda model revolves around the multiple facets of control by conglomerates that generally serve their own commercial interests. The news agenda is shaped by five filters that include: multiple ownership, advertising, liberal bias versus conservative ideology, anti-Communism, and catering to audience apprehensions. Early in the century, to return to the seminal background of media effects, the Frankfurt School of largely Jewish theorists proposed the â€Å"Bullet† or â€Å"Hypodermic Needle Theory† as a reaction to their observations of how Hitler and Goebbels in Nazi Germany had apparently mesmerized the entire German people. In this model, the audience had no ideas of their own and passively absorbed whatever communications were launched at them. In essence, the theory was over-impressed by the power and pervasiveness of radio, cinema, television and advertising; mass media was regarded as having a direct, immediate and powerful effect on mass audiences. Since audiences supposedly did not know any better, they absorbed and agreed with any messages they heard. Empirical experience soon showed that audience and market segmentation were entirely possible because listeners and viewers did have thoughts of their own. During the 1940 Presidential election, the Two-Step Flow Theory was conceptualized to admit the possibility that interpersonal relationships were just as powerful or persuasive as anything carried by the mass media. As to the two other communication paradigms, Scheufele and Tewksbury (2007) maintain that priming is an offshoot of agenda setting. Theoretical work in the 1970s and 1980s suggested that one reason agenda-setting worked to make certain issues and personalities more prominent was that mass media had primed the audience to â€Å"prioritize specific issues as benchmarks for evaluating the

Where burgers are smashed Essay Example | Topics and Well Written Essays - 750 words

Where burgers are smashed - Essay Example However, if one looks into the business more closely, it could be observed that there are a few who are able to succeed while many are simply able to make the business going and there are still others who totally fail. This brings one to consider what could be special about a burger product that makes a business survive in a world where pioneers are already commanding much of the American taste. Surely, a business cannot survive solely on the management skills of business people but also relies on the quality of the product. Smashburger, a burger business that could still be considered an infant, birthed in 2007 is one of the ambitious companies that only wished to bring better tasting burgers to the consumers, has proven that bringing quality products can expand the business to one hundred and forty three outlets throughout the nation in just a few years. The company is fast expanding and foresees a more promising future in the next two years. So what makes their quality burger diff erent from others who claim to offer the same quality? Jennifer, a waitress at the outlet near our place says, â€Å"Our burgers are made from freshly smashed quality beef, that is why the name. And I think that is what makes us different because of the manner the burger is cooked, making it juicier and more delicious.† ... I think that is simply brilliant because it causes a domino effect from the company to the employees and of course, to the customers.† I ask Freda what she meant by this statement and she further say, â€Å"Our employer looks for a good location where the atmosphere gives us a positive outlook, we in turn appreciate this and come to work everyday with that attitude. We make sure that the place looks just like how it is expected by our customers and employers, have our ready smiles which I believe are very important in any business, because we are naturally attracted to places where the ambiance is good and the people are not rude.† I approach a third person, this time a customer, Jerome. I ask him what he thinks make Smashburger different from other burgers and he replies, â€Å"I come to this place a lot of times and what I like most is not just the delicious foods but also the variety they offer. You go to one place and all they offer are burgers, French fries and hot dog. You can just get sick with the same food everyday, you know and that usually drives me off from places like this. Here, I do not just get my favorite burgers; I can also try other menu like chicken sandwiches or make my own burger. I really like the grilled chicken. I can smell how it is perfectly marinated, just with the aroma, as it is served on the table. And it is tender, which is very important because most grilled products tend to dry and become tough. The color looks perfect without the burnt look that makes me off.† The comments about this fast growing food chain are just awesome and nothing negative seems to be said about it. It seems I am in for a treat for myself with all the words of those people and I guess I owe myself a

The United Nations Organization Essay Example for Free

The United Nations Organization Essay The United Nations Organization emerged out of the ashes of the Second World War. Its predecessor, the League of Nations which was created out of the crises of the World War I, obviously failed to prevent the occurrence of another worldwide military crisis. In the preamble to the Charter of the United Nations, its first stated objective is to â€Å"to save succeeding generations from the scourge of war, which twice in our lifetime has brought untold sorrow to mankind †¦Ã¢â‚¬  (Charter). Surprisingly, the word â€Å"peacekeeping† does not appear anywhere in the Charter of new organization. It, however, became very apparent that in order for the United Natons to carry out its first objective of saving humanity from the scourge of war, peacekeeping would be necessary. Since its first peacekeeping mission in 1948, the objectives of peackeeping have evolved and have sometimes been defined by the conflicts (Peacekeeping). â€Å"Although the military remain the backbone of most peacekeeping operations, the many faces of peacekeeping now include administrators and economists, police officers and legal experts, de-miners and electoral observers, human rights monitors and specialists in civil affairs and governance, humanitarian workers and experts in communications and public information† (Peacekeeping). Given the conceptual diversity of peacekeeping, any measurement of operational success must go back to the Charter to see if the activities of the United Nations Peacekeeping Mission has contributed to the prevention of the scouge of war and its collateral effects. In this paper, two cases of the the U. N. Peackeeing activities, one each in Europe and Africa, would be examined with reference to the first stated objective in the preamble to determine the failure or success of peacekeeping operations. First of all, the very important distinction between peace-making and peacekeeping has to be made. Peace-making is the process of resolving armed conflicts between nations or within a nation. The United Nations limited in its ability to act because of the principle of territorial sovereignty. â€Å"During much of the cold war †¦ most non-Western countries raised the banner of state sovereignity to protect themselves from the unwanted interference of larger states, and the United Nations repeatedly upheld this principle in Security Council resolution† (Holmes, 1993). This preventing the United Nations from getting involved in internal conflicts. On the other hand, the United Nationns only peace-making efforts were limited to diplomacy, a process that did not appy in intra-nation conflicts. Most importantly, the United Nations does not have a standing military to enforce peace. As a a consequence, the United Nations Peacekeeping Force did not get involved in conflict resolutions or making peace. This was left to the Security Council. When, through diplomtic efforts, participants in an armed conflict reach terms of peace, then the United Nations Peacekeeping Force moves in to monitor and not enforce the peace. Even with the end of the Cold War and the U. N. getting involved in resolving intra-nation conflicts, its Peackeeping Force is still a monitoring force. â€Å"The end of the Cold War has brought many changes to the field of United Nations peacekeeping. However, most of the changes have been changes in size and quantitymore operations and bigger operationsrather than different types of operations† (Gibson, 1998). Any measure of the success of the United Nations Peacekeeping Forces must be interpreted in light of its limitations and objectives. As the Soviet Union dissolved, old ethnic rivalries were revived as nation-states began to form along ethnic lines in Eastern Europe. This was certainly the case in the dissolution of Yugoslavia. The uniqueness of the Yugoslavian situation was that Yugoslavia had ceased to exist as a nation. So the issue of territorial sovereignty could not be claimed since there was no government with a recognized territory. In 1991, Croatia and Slovenia broke away from the rest of the country and declared independence. The dissolution of Yugoslavia had begun. The Serbian-controlled government supported the Serbs in Croatia who opposed Croatia’s independence. This resulted in a civil war which was also a war of independence. Sanctions and diplomacy brought about a cease fire. The United Nations sent in a peacekeeping force with the mandate to ensure that the society did not move into total anarchy and that the conditions for peace were in place. The United Nations Protection Force or UNROFOR, as the peacekeeping force was called, was sent into Croatia in 1992. While UNPROFOR was in Croatia, several massacres occurred. UNPROFOR was stationed in Croatia because the Croats were at a disadvantage against the Serbian controlled military of the former Yugoslavia. Yet, the Serbian military killed many Croat civilians and prevented humanitarian aid to Croatia in 1993. Deaths were increased by inhumane conditions created by the Serbs (UNROFOR, 1996). United Nations passed Resolution 819 which made Srebrenica a United Nations â€Å"Sate Area†. This meant that any attack on Srebrenica would be an attack on the United Nations. The Security Council passed another resolution, Resolution 836, to extend this mandate to UNROFOR itself. Unfortunately, UNROFOR was poorly equipped and its non-combat mandate did not allow it to prevent the Bosnian forces from using Srebrenica as the staging grounds for anti-Serbian attacks. The attacks from Srebrenica angered the Serbs and they responded by attacking UNPROFOR and obstructing humanitarian aid into Srebrenica. When the United Nations forces cannot protect themselves, how can they protect even less unarmed civilians? The situation deteriorated in 1993 when war broke out between the Bosnians and the Croats. Serbs and Bosnians were in Ahmici were massacred (UNROFOR, 1996). The situation had deteriorated to the point where one group’s atrocities were met by atrocities by from the other group. The United Nations Peacekeeping Forces in the former Yugoslavia were completely ineffective to the point where their operations were limited to United Nations Save Areas. It took a threat from the Croatian Government to get the Security Council to change the mandate of UNPROFOR to include military action (UNROFOR, 1996). In 1994, more atrocities occurred while UNROFOR was present. The Serbs attacked Gorazde, a United Nations Safe Area, and hundreds of civilians were killed. NATO bombed Serb positions and the Serbs captured UNPROFOR personnel and used them as human shields, placing them in locations that they NATO could possibly bomb. No matter what standard of measurement is used, it can be said that the United Nations peacekeeping efforts in the former Yugoslavia was a dismal failure. UNPROFOR failed in its mission to protect the Serbs, Bosnians, and Croats from the scourge of war. As a matter of fact, UNROFOR could not even protect itself from the scourge of war. In this situation, peacekeeping failed by any metric. Consider another case in Africa. Genocide in Rwanda has been dramatized in the movie Hotel Rwanda. Many of the worst mass murders occurred while the United Nations had peacekeepers on the ground. First, let us get some background information. Civil war broke out in Rwanda in 1990. The parties were the Hut-dominated government and the opposition Tutsi-led Rwandese Patriotic Front or the RPF (Rwanda, 2001). The United Nations got involved in this arena about three years after the war began. At the request of the governments of Rwanda and Uganda, the United Nations sent military observers in the border area between the two countries. The force was called United Nations Assistance Mission for Rwanda or UNAMIR. According to the United Nations own web site, â€Å"UNAMIRs mandate was: to assist in ensuring the security of the capital city of Kigali; monitor the ceasefire agreement, including establishment of an expanded demilitarized zone and demobilization procedures; monitor the security situation during the final period of the transitional Governments mandate leading up to elections; assist with mine-clearance; and assist in the coordination of humanitarian assistance activities in conjunction with relief operations† (Rwanda, 2001). The United Nations forces were in Rwanda when nearly one million people were massacred by the government supported Hutu forces. The deaths are estimated to be between 500,000 to one million (Des Forges, 1999). All this occurred within a very brief period, April to July. How did this happen? The catalyst for the genocide was the deaths of the presidents of Rwanda and Burundi in a plane that was shot down as it about to land in Kigali, the Rwandan capital. The crash was blamed on Tutsi-led RPF (Des Forges, 1999). The next day, the wife of the Rwandan president was assassinated and the ten UNAMIR soldiers that were protecting were found dead. Hutu militias and the military went on a murder binge, killing every Tutsi that could found regardless of age, gender, or political affiliation. The world could not have been ignorant about these atrocities. As the situation deteriorated in Kigali, western countries evacuated their citizens and left the Tutsi to fend for themselves. Mass rapes, mutilations, and murders quickly spread nationwide. UNAMIR was ineffective to respond at the onset of the genocide because of resistance by members of the Security Council. UNAMIR failed in every respect to meet its own mandate. There was no capital to secure, no peace agreement to monitor, and no security situation at all. The western nations did not want to get involved in Rwanda mainly because it was not popular with their governments for their citizens to placed in harms way in Africa. United Nations Peacekeeping activities have to be measure in terms of the objectives of the United Nations Charter and the mandates given by the United Nations. If these objectives and mandates cannot be met, then the United Nations ought not to be involved at all. False peacekeeping is just as bad as no peacekeeping. References Charter of the United Nations. An Internet publication retrieved on May 8, 2009 from: http://www. un. org/aboutun/charter/preamble. shtml Des Forges, Alison (1999). Leave None to Tell the Story: Genocide in Rwanda. Human Rights Watch. Retrieved on May 8, 2009 from. http://www. hrw. org/reports/1999/rwanda. Gibson, Susan S. (1998). The Misplaced Reliance on Free and Fair Elections in Nation Building: The Role of Constitutional Democracy and the Rule of Law. Houston Journal of International Law. Volume: 21. Issue: 1. Page 1 Holmes, Kim R. (1993). New world disorder: a critique of the United States. Journal of International Affairs, Vol. 46, 1993 Peacekeeping. United Nations Peackeeping. An Internet publication retrieved on May 8, 2009 from http://www. un. org/Depts/dpko/dpko/ Rwanda (2001). Rwanda: United Nations Assistance Mission For Rwanda –UNAMIR- October 1993- March 1996. UNPROFOR (1996) – United Nations Protection Force. Former Yugoslavia UNPROFOR. Prepared by the Department of Public Information, United Nations as of September 1996. An Internet publication retrieved on May 8, 2009 from http://www. un. org/Depts/dpko/dpko/co_mission/unprof_b. htm

Marketing Plan and Strategy for Online Company

Marketing Plan and Strategy for Online Company The marketing plan explains the creation of an on line T-shirt Company by the name of The T-shirt. It explains on what grounds the company is made and the tactics to run the business. The situational analysis explains the background of the business. The marketing plan explains how the product will be made acceptable by the audience and the methods of awareness that will used to make the product know to the market in Karachi, Pakistan. It also explains the ways that will help the product to capture the market in lesser time period. The total amount for initiating the business is $100,700/= (I need about 40,000 pounds investment)- this amount is apprx 63000 in pound, please let me know if we have to only consider the exact amount of 40,000 punds. Kindly confirm this so that we have to change the change our costing sheet. The T-shirt Companys ( the name of the company is T-Shirt company mission is to offer far above the ground superiority t-shirts to target audiences with a plan to expa nd in future moving into further product categories. It has been anticipated that the business will grow in the coming three years with gradual increases in the revenues. (And also try to set a target market like Pakistan, dubai etc, because we cant serve whole world there are different rates like currency and postage rates which will confuse us,so it is imposible to serve whole world)- Karachi is mentioned in the report now 1. SITUATIONAL ANALYSIS The availability of internet makes it incredibly easy to instigate an apparel Web site comparatively promptly. The initiative to start the business will start with the assembly of an internet based on line shop for the propagation and the development of the business. Similar to a physical, bricks-and-mortar T-shirt business, the establishment of the company is backed by research and planning for future penetration and to capture market in less time (Woerndl 2007). The online company by the name of The T-shirt Company is an innovative and exciting business that will help the customers to wear a designed- shirt of their own choice based in Karachi, Pakistan. The business will be aided by latest computer technology to help in customized printing o T-shirts in small bulks. This online company will accept orders from anywhere at any time. The option to choose the material, style and design will be always there. The front and back designing can be chosen by the customer. Hence the customer can express himself ultimately. The T-shirt with the customized designs will help a person the inner feeling of be a fanatic or a sportsman or a musician or the customer can feel the celebrity feeling by wearing a T-shirt having a picture of a celebrity imprinted on it. The T-shirt may be imprinted with a social message or a causative clause to capture the attraction of others (Urban 2004). 1.1 Marketing and Brand Strategy The company will provide a number of options for the T-shirt wearers. The business is solely meant for T-shirt ordering. The T-shirt Company will have ties with printing companies to utilize their printer sublimation technology. This will help in developing a computer image to be applied to a shirt in a high quality, high resolution, and economically feasible manner. The use of this technology will help the customer to use the shirt for a longer period of time with out any tension of the print to be washed away. The sublimation technology is cost efficient enough to offer customers the ability to order just one unit. The customer may choose from a wide-ranging collection of accessible imagery, provide their own image, or have an artist generate a representation for them (Ackerberg 2001). Marketing Sales Strategy The sales strategy will make putting the order to The T-shirt Company a pleasing experience. The sales team will continuously work for the website since it is the main portal for the purpose of ordering. The sales will work on the persistent development of the website which is considered as the main instrument used for ordering. Similarly, the website will be user friendly since it will be the direct source to come in contact with the customer. It is necessary since all the choices for the customer are available on the web portal. The sales will be performed directly on this portal. The directions for the usage of the site will be easy to understand so that the customer will not get frustrated. It will be important to have a responsive, comprehensible web interface for two major reasons. First, there are so numerous choices accessible that it could turn into daunting to the patron and the second reason is that a large segment of sales will be positioned on the website. It is essentia l to create it so uncomplicated that people dont impede part way throughout ordering process due to cumbersome (Cateora and Graham 2007). The T-shirt will also incorporate the following techniques for boosting the sales. The priority is extraordinary customer service. The second technique is to fulfill the order giving the customer a feeling of furnished product and giving the customer a sense that the business is meant for the customer. Sales can be enhanced by providing high quality products (The Finance Resource 2010). Competitive Edge The T-shirt Company has following dominant competitive advantages. The strategic partnerships with companies that have existing graphic image libraries, The T-shirt Company is able to offer an extraordinary number of options. Other competitors costs proscribe printing custom shirts in one-off manufacturing runs while the T-shirt Company offers single item order (Gauzente and Ranchhod 2002). The T-shirt Company is a unique online T-shirt company that offers a wide range of customized products. It uses the sublimation process to put the prints on the fabric of T-shirts. This is a cost effective method since the T-shirt Company offers the option of small production runs. The use of recent technology has made the use of sublimation process cost efficient (Eighmey 1997). As specified and prà ©cised by the name, there will mainly be an emphasis on T-shirts. Organic fabrics, Long sleeves, Short sleeves and a variety of styles will also be offered (The Finance Resource 2010). Corporate strategy The corporate strategy of The T-shirts Company focuses its customers and peers keeping in view the idea to bring innovation and style in the world of T-shirt market. Build connection with consumers Bring affordable products with the demand the customers Make our online company a competitive advantage, through regulation and distinction Speed up growth through focused implementation The corporate strategy is meant to leverage the brand strategy (Johnson 1998). Brand Strategy Our brand reflects youth and style hence the tag line will be Wear the style with comfort. This reflects an impact of the target audience that is youth goes for style while adults prefer comfort (Greenwald, Anthony and Leavitt 1984). The brand strategy of The T-shirt Company is Brand Extension. Brand extension means coming up with a new product line along with the existing one. Initially we will emphasis on our core product that is the T-shirts. With the passage of time as the profitability of the current product increases we will go into line extension that is the manufacturing of other shirts for casual and formal wear (The Finance Resource 2010). Marketing and Brand Communication Our imaginative approaches guarantee engagement, and an occupied, considerate audience will be far more approachable to our message. We can create a communications strategy to maximize the impact, by communicating with your audience prior to, and following to any marketing event. All pre-event communication will be created in-brand our website, and other media methods we are adopting. This will build up expectation. All tactics designed to enhance the brand (Laroche, Michel, Zhou and Kim 1996). 2. MARKETING AND BRAND OBJECTIVES 2.1 Marketing and Brand Objectives Brand forms the foundation of a marketing activity and Brand plays the biggest role in creating space in the minds of a customer. The strength of the brand is critical to our companys long-term business health and profits (Griffin and Pustay 2009). The utmost objective of The T-shirt Company is to make The T-shirt preferred brand among the target audience (Greenwald, Anthony and Leavitt 1984). The brand will reflect the Recognition among the competitors Targeting the audiences so as to capture Attaining a number of new clients in the next year Positioning the brand as an industry leader in the next five months Employ a local promotion with the Companys targeted audience through the use of newspaper advertisements, flyers and word of mouth promotion and internet blogs. Develop the websites to fully attain the attention of the customers who are the ultimate people to be served (Woerndl 2007). The power of our brand lies in its ability to focus on its target audiences as the specificity of the products full supports to the brand. The objective of our brand is to gain customer loyalty in order to incline the customer to come for repeat purchases. The brand development clause will be incorporated in the corporate strategy to strengthen the impact for brand in future development (Jagdish and Sheth 1971). 3. MARKETING AND BRAND STRATEGY 3.1 Market Analysis Summary The T-shirt Company has segmented this market into two groups. The first target group is one who prefers already made designs. The second group prefers the customized designs. The basis of segmentation is again based on the demographic of the buyers as there are two separate groups of buyers (Laroche, Michel, Zhou and Kim 1996). 3.2 Market Segmentation The market has been segmented into two groups on the basis of the following two characters. By product type Age group 3.3 Target Market Segment Strategy The T-shirt Company has selected two market segments i.e. follow demographic segmentation and the second is based on Psychographic segmentation. The reason is that the customers will chose according to their lifestyle (Ackerberg 2001). 3.4 Business Analysis The T-shirt industry is brick and mortar based. This business is mostly niche but The T-shirt Company is meant to cater to the general market. Most of the associate in the industry fall into two major categories which include those that sell to individuals and secondly those that vend in multi-unit production (Brister 1991). 3.5 Competition The T-shirt will face local as well as international brand competition. Along with the online competitors brick and mortar competition is also prevailing in the market. Large numbers of companies are involved in computer based techniques to cut costs. The T-shirt Company is able to influence proprietary expertise as an aggressive edge to produce much higher quality computer sublimation (Gauzente and Ranchhod 2002). 3.6 Promotion Strategy We will adopt the push strategy making use of a companys sales force and trade endorsement activities to create consumer demand for a product (Laroche, Michel, Zhou and Kim 1996), 3.7 Price and pricing strategy The per unit price of each item i.e. one t-shirt is $ 20 which is very competitive as compared to the market. The price charged for products and services is set synthetically low in order to gain market share. Once this is achieved, the price will be increased. This approach will help in attaining the market share initially (Johnson 1998). 3.8 Strategy and Implementation Summary The T-shirt Company will influence its two competitive edges on rivals to quickly grasp and gain market share. These two competitive edges are wide range of graphic designs and the cost efficiency of the technology. Student groups and Youth events will be targeted. The same way, the sales campaign will attract the customers through word of mouth referrals (The Finance Resource 2010). Here you just define the things but you didnt explained what our company will do. I think if you read the details properly, you can find the proper procedure regarding the companys working 4. ACTION PROGRAM 4.1 Market Segmentation The market has been segmented into two groups on the basis of the following two characters. Market will be segmented on customer age basis. Ages 12-25 will be in more focus Market will be segmented on the basis of students because students will be our main customer Segmented to all those customer earning accumulative $ 8000 The marketing campaign will emphasize to promote the online shop as giving the customer a customized product (The Finance Resource 2010). There are few of the tactics to inform the customers about the venue of the product .The message can be spread as follows. 4.2 Promotion through Events Different events will be sponsored which includes sports events and music festivals along with the innovative kind of tremendous sporting events as a means of growing visibility. 4.3 Promotion through Kiosk The store will have a computer kiosk for customers to access the design book. The customer can then put the order online or take the information to a worker to place the order (The Finance Resource 2010). 4.4 Promotion through Student groups The T-shirt Company will involve student groups to actively participate in increasing the awareness about the product. The demographic and psychographic both factors will be visible in this tactic. 4.5 Product The major product is the t-shirts which will be promoted to the customers through the above mentioned media. 4.6 Logo Creation Our company will choose a logo for its branding. The logo will be source of recognition for the company since the emblem comes to the mind of the audiences. 4.7 Sales Forecast and sales Action plan The sales output will be conservative in the first year in order to fulfill the set targets. The sales forecast will be divided on the basis of the two factors that graphic design and the product type. The sales will be performed directly on the website portal. The directions for the usage of the site will be easy to understand so that the customer will not get frustrated (Urban 2004). The T-shirt will also incorporate the techniques for boosting the sales. The priority is extraordinary customer service. The second technique is to fulfill the order giving the customer a feeling of furnished product and giving the customer a sense that the business is meant for the customer. Sales can be enhanced by providing high quality products. 4.8 Website Optimization The website will be essential in The T-shirt company marketing effort is a key sales tool for both distant and customers. The access address will be used in promotional material and by heartening people to explore the company products. Good quality promotional t-shirts T-shirts printed with your logo or message. Branding is all done by sprinting. Graphics approves through e-mail. No hidden charges Free delivery to customers (I noticed you are giving references in every paragraph, but this is the plan in which we have to write our own company plan, so there should be more words(plan or strategies) from our side) You are absolutely right but This is the same way we asked you in HR assignment if you remember.. but we were asked to insert the reference in every part of the assignment 4.9 Market Audit The audit will include psychoanalysis of the companys marketing strategy, marketing association and marketing efficiency. It must be organized in order to give concrete conclusions based on the analysis. To make certain impartiality, this market audit is best done by a department, person or organization that is independent and is away of the marketing program. Marketing audits must not to be done when the value of a current marketing plan of a company is in problem; it has to be done sporadically to isolate and resolve problems prior to they arise. Marketing audit will be held in case if the existing marketing plan fails to operate effectively. The audit will be run accordingly to solve the problems in advance. It means that marketing audit will help the company in gauging its profitability and effectiveness (Xiaofen and Yiling 2009). The company will actively look, make possible, and give confidence for feedback, both encouraging and pessimistic by creating friendly and omnipresence of complaint and suggestion systems (Woerndl 2007). 4.10 Management Our influential online entrusted management system can make possible all communication; this includes organization of enticement and registrations, ensuring all delegate necessities are met 5. PROJECTED PROFIT AND LOSS STATEMENT 5.1 Financial Look Up The sales forecast is sensibly conservative so that goals will be attainable. Sales will be slow at the start, a function of the fact that The T-Shirt Company is just a start up organization and it will get time to build an ample foundation. The total budget we assume $100,700/- approx here we take assumption of increase in sale and percentage of taxes and interest rates. 5.2 Assumptions Percentage Increase in Sale 147% Percentage Cost Of Sale 147% Inflation Rate 21% Increase in Rent per Year 10% Payroll Tax 15% Interest on Debt 10% Tax Rate 30% Total Equity 25200 Total Debt 75500 5.3 Sensitivity Analysis The company can also faces any declines in terms of revenues in economic downtown and our product which basically considered as a non-essential item and therefore company can also faces any issues in profitability and income due economic recession. So considering the fact Company has to pay attention and focus on the sales and the profits earning should remain same or even better in any economic stage (The Finance Resource 2010). 5.4 Income Statement Year 1 Year 2 $ $ Sales 117882 291169 Direct cost of sale 58941 145584 Other Cost of Goods 0 0 Total Cost of Sale 58941 145584 Gross Margin 58941 145584 Percentage of Gross Margin 50% 50% Expenses Payroll 68400 82764 Sales, Marketing and other Expenses 2500 3025 Depreciation 996 996 Rent 11000 12100 Utilities 3300 3993 Insurance 3000 3630 Payroll Taxes 10260 11799 Total Operating Expenses 99456 118307 Profit Before Interest and Expenses -40515 27277.27 EBITDA -39519 28273.27 Interest Expense 6045 5700 Taxes Incurred 0 5743 Net Profit -46560 15834.27 Net Profit/Sale -39% (set it at -25%) 5%(this is ok) Note: 1$ = Rs. 85 (PKR) 6. CONTROL METHODS The control method comprises of the following efficiency calculating techniques. 6.1 Sales Analysis Monthly sales forecast and the target meted will be matched to find the accuracy of the promotional campaign .It will help in comparing the sales target and the discrepancies (Urban 2004). 6.2 Market-share analysis Market share will be analyzed keeping in view the sales of other competitors (Gauzente and Ranchhod 2002). 6.3 Expense-to-sales analysis It will clearly demonstrate the range of costs that are explicit and implicit of achieving the company sales target (The Finance Resource 2010). 6.4 Financial analysis Strict financial accountability will exist. It will calculate various performance ratios such as profit margin, Expense-to-sales analysis, sales to assets and profits to worth (Cateora and Graham 2007). 6.5 Customer satisfaction It is the eventual pointer of tracking goal accomplishment. Recurrent satisfaction and customer constancy surveys should form an essential part of any marketing drive (Gauzente and Ranchhod 2002). 6.6 Profitability control There is no point in extravagant limited resources on marketing efforts that guarantee nothing except name appreciation. The company will focus and check what products and consumer groups give in the most profits and assessment of running campaigns (Cateora and Graham 2007). 6.7 Efficiency control The local picture is important. The company will scrutinize if there are any divergence between the feedback of consumer types and various market niches (Brister 1991). 6.8 Strategic control The accompaniment of effectiveness control is tactical control. It counts for the overall and long-term marketing plan: It will clearly bring to the front the weaknesses, and market opportunities (Gauzente and Ranchhod 2002). 6.9 Marketing audit The marketing audit is the raw matter for the tactical control. It will ensure that the marketing plan highlight the companys strengths that are well-matched with shifting market reaction, events, fashions, predilection, needs, and precedence of consumers (Cateora and Graham 2007).

The Popularity of Colin Powell Essay -- Colin Powell Governmental Poli

The Popularity of Colin Powell Everywhere he goes, Colin Powell is besieged. Bicycle messengers in spandex tights stop him on the streets of Washington and urge him to run for President. Waiters at restaurants advise the retired general to aim for the White House. CEOs quietly pledge money should Powell decide to run. Political operatives of both parties would like to ignore Powell--but can't. "I don't think about it a lot," claims a senior White House official, before admitting, "If Powell does run, he will be a significant player." Another in the White House is more fatalistic: "If he runs, we're dead." Says William Lacy, Bob Dole's top strategist: "If he jumped in the race today, he would be the principal competitor for us." Everywhere he goes, Colin Powell is applauded. In the hall in San Diego where the Republican Party will nominate its presidential candidate about a year from now, the crowd is instantly on its feet as his presence is announced and he bounds down to the podium. He speaks for 50 minutes, without notes, taking the crowd through the cold war, through Korea, Vietnam, the fall of the Berlin Wall, Operation Desert Storm and the occupation of Haiti. Powell, 58, tells moving tales of his upbringing in Harlem and the South Bronx, of sitting in the Hall of St. Catherine in the Kremlin, where he heard Gorbachev declare that the cold war was over. And when Powell has delivered his set speech, the inevitable question rises from the floor: "When are you going to announce that you're running for President?" The rapt audience carefully weighs the well-rehearsed answer, word by word. "Thank you very, very much. And I'm very, very flattered. I'm honored and humbled. It's a question I receive regularly, and I don't know what I'm going to do with my life after my book is finished. The book is out this fall, and then I'll have to make some choices. "I tell people that I'm not a professional politician. I was truly a soldier." Another wave of applause washes over him. "Even after working two years in the West Wing, there isn't a single one of my White House friends from those days who could tell you today whether they think I'm a Republican or a Democrat. That was part of the code I lived with. Now I'm no longer protected by my uniform. As I go around the country, I'm trying to develop a political philosophy, just to be a good citizen, not n... ...black votes taking away the most reliable core of the party's electoral support and vacuuming up votes Clinton needs if he is to win in 1996. And how could a nonparty President actually govern? It is likely both parties in Congress would be plenty angry with President Powell for having broken up their games. Would there be a proliferation of parties, turning American democracy into a version of Italy's fractured, shifting coalition style? Friends counter that Powell could form a bipartisan government of national reconciliation. But he has known many Third World coup leaders who say they have taken power to achieve national reconciliation. Powell, by his own admission, has always been a supremely cautious calculator of risks and rewards. He succeeded as a political general by knowing where the boundaries were, knowing what was possible and what was not. There is nothing in the life of Colin Powell to suggest he would be the man to toss a grenade into the entrenched positions of American politics. On the other hand, Powell has bounded up the career ladder two and three steps at a time. He is a very determined man. Meanwhile, he is thinking, calculating, weighing his choices.

Abortion :: essays research papers

Glasgow, Scotland. It's cold outside. I'm thinking about a problem. One group of people trying to force their beliefs on others, based on religion. And it seems as though we're regressing. Above, a helicopter flies by. If it continues on its course, it will shortly be over Ireland, where as of this writing, the powers that be are deciding if a 14-year-old girl who was raped by the father of one of her friends should be allowed to leave for Britain to obtain an abortion. She's been ordered not to leave the country for nine months. Fourteen years old. Raped. The issue of an unborn fetus takes on more importance than the fact that the rapist walks free. Extreme, but this is a place where the church influences the government. And when I think of the movements concerning abortion in the United States, it definitely seems as though we're regressing. "My body's nobody's body but mine... You run your own body, let me run mine." At the University of San Diego a few years ago, pro-lifers gathered, while pro-choicers chanted the above. Sides clashed and tension ran high. A banner equating pro-choice ideology with Nazism and Hitler was displayed. "Baby Killers," a little red stop sign said -- a sign held by a well-dressed 3-year-old who sat atop the shoulders of his upper-middle class father. The kid looked confused and frightened. The ominous presence of armed police on horseback would be enough to upset anyone. And I wondered how this child got pulled into this? I wondered how any of us got pulled into this. The fact is that those people handing down decisions on the abortion issue are not the ones who will have to live or die by it. Ten years old. That's the age my child would have been. And I would not be here in Glasgow. I wouldn't be in this band or traveling. And I wouldn't have seen the liberal ways in which other countries we have visited deal with this issue. I wouldn't have been asked to write this piece. The fact that I've been through it on all levels is the only reason I accepted. Perhaps I'll have a child in the future, when I can provide properly. Who knows. But as individuals in this "free" country, we must have the right to choose when that time is right. A couple -- perhaps 15 or 16 years old, maybe 10 years older -- is faced with an unwanted pregnancy; it makes no difference if there is no means of support.

The Gender of Power: Latin American Dictatorship

Throughout history men, women and children have been subject to harsh ruler-ship, generally under a patriarchal system. With the emergence of a female role in one of the most coveted dictator positions, one would ask the question: Is feminized power less ruthless? In Gabriel Garcia Marquez's â€Å"Big Mama's Funeral† we learn that although a female has stepped in to the office of a leader, her power is still abused and misused like any other. Latin American history has proven to be one of the most affluent in terms of poor utilization of wealth and power. We have also learned that man or woman can strive in the role of a leader, and that followers will pay mercilessly for the simple fact of living and being. Big Mama is the living proof that power is genderless. The lifestyle lead by a dictator as powerful as Big Mama herself is quite consuming regardless of her gender. The protection of her kingdom and her fortunes were her prime concerns, along with the assurance of her matriarchal rigidity. Her absolute power reigned over the kingdom, slaughtering any who opposed her and every person living within her kingdom had to pay their dues. Residents even believed Big Mama â€Å"was the owner of the waters, running and still†¦Ã¢â‚¬ , even the â€Å"air they breathed†. She was the richest and most powerful matron in the world, although no one knew the the exact value of her estate. She was considered by most of the inhabitants as immortal, to them, she was bigger than life itself. Her stern sovereignty was questioned by none. Her family consisted of brute and loyal soldiers who followed her every command without question. She had built a fence to further protect her and her possessions. The land which she occupied had been passed down from generation to generation. Big Mama had been â€Å"Macondo's center of gravity†, as had her brothers, her parents and the parents of her parents in the past, in a dominance â€Å"which covered two centuries.† She believed she would live well over a hundred years as did her maternal grandmother. The thought of provoking death in Big Mama was laid to rest as most of her tribe members were true believers in her. Although she was mean-spirited and relentless, she tried to uphold a very high-class and honourable image of herself, unlike many other crude rulers of her time. She was two-faced and and everyone knew it, though no one would ever approach her in fear of what she might do to them if she found out they knew. In troubled times, Big Mama contributed secretly for â€Å"weapons for her partisans†, but came to the aid of her victims in public. That patriotic zeal â€Å"guaranteed the highest honours for her.† Big Mama was a master of concealing her hostility and she was proud of the fact that she could. The power invested in a woman such as Big Mama could lead anyone to believe that authority, by man or woman could be ruthless. There is no way of determining whether one or the other could produce more or less wrath. This type of power could put anyone in their place and would terrify even the harshest of critics. Big Mama reigned over the city of Macondo with a cold heart and a tight grip. Her family members supported her every decision in belief it was in all of their best interests, they were true believers. Her self-image was was so god-like, she would never come to realization that every one who knew her in fact despised her.